Google SERP & Algorithm Tracking Newsletter

SEO newsletter to keep up with the latest changes in the Google search landscape. This newsletter could be helpful to you if:

You want to understand how much of the shifts in your website's SEO performance are driven not just by ranking changes but also by changes in the SERP layout.
You are in the process of building a search strategy and need insights into the profiles of websites that perform well in key industries.
Or if you are just obsessed with Google search developments like me!

Verticals we are tracking

Ecommerce (fashion, beauty, electronics, home goods)
Travel (flights, hotels, things to do)
Lifestyle & DIY (cooking, pet, how-tos)
Business & Finance (credit card)
Health & Wellness (medical conditions)
Automotive (car buying, car brands)
Local search (restaurant, local services, stores)
Gambling (casino, betting)

We are currently focused on tracking U.S. mobile SERPs but are actively working on expanding our coverage to include additional markets and verticals in future reports. Stay tuned for updates!

About John

I'm John and I started Not Another Update as a side project to keep track of the latest changes in the Google SERP landscape. I have been working professionally in the SEO space since 2013 and have also pursued WordPress blogging as a hobby along the way. My career began at an agency before transitioning to in-house roles, where I gained experience across diverse industries, including fashion, travel, and finance. Connect with me on Linkedin!

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Verticals we are tracking

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About John